black and white roller coaster

Time in the market, not timing the market

Investment market swings can be unnerving, but they shouldn’t distract you from staying focused on your financial goals. Periods of market volatility will undoubtedly be unsettling times for most investors.

The risks of incurring losses can make holding investments difficult to bear, with the temptation being to sell out and cut your losses. But volatility is part and parcel of investing.

Day-to-day ups and downs of the markets Rather than focus on the day-to-day ups and downs of the markets, it is far more important to focus on the things you can control. With global markets in the grip of the COVID-19 pandemic, investors have been faced with an impossible dilemma: whether to stay invested or to withdraw to a safe haven.

It is important to remember what really matters: it is ‘time in the market, not timing the market’ that dictates long-term returns.

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